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Bert Kreischer and NASCAR launch Full Throttle Festival ahead of Daytona 500

NASCAR and comedian Bert Kreischer (Instagram) are teaming up to launch a new large-scale event in Daytona Beach called the Full Throttle Festival, set for February 14, 2026, the night before the Daytona 500.

Kreischer will host and perform, with the lineup headlined by Lynyrd Skynyrd and a closing set from Diplo featuring his country music project, “Diplo Present Thomas Wesley,” along with country artist ERNEST. According to press materials, festival organizers are hoping to attract 15,000 people.

“Race weekend in Daytona is the Super Bowl of speed, and for me, that means going absolutely massive,” Kreischer said in a release. “So, I figured, why not build the biggest, wildest, greatest pre-race party ever? We’re not just having a party; we’re bringing a rock show, a country show, a comedy show, and the kind of BBQ and beer that would make a pit crew chief proud. We’re stuffing all of that – the fun, the laughs, the meat sweats – inside the Ocean Center the night before the Daytona 500. It’s my ultimate dream NASCAR tailgate come to life, and I cannot wait to see Daytona go Full Throttle with us!”

The event will also function as a BBQ and beer invitational with businesses from across the state in attendance.

Tickets will go on sale Friday, Dec. 5, at 10 a.m. ET on www.FullThrottleFestival.com, and fans can pre-register for tickets now.