PHOTO VIA THE DRIVE FACEBOOK PAGE
College Park’s Main Street program has a new name and logo, according to recent social media posts.
The district formerly known as College Park Main Street is now called “The Drive District.” They haven’t changed their mission to “strengthen, support, and activate College Park’s main street through collaboration, curation, and care.” They’ve just updated their branding to something that distances themselves a bit from the surrounding residential neighborhood.
According to their post, the new logo was inspired by the angled crossing of two street signs.
Main Street districts are typically designed around retail and commercial corridors, with the goal of creating walkable, economically active streets that support local businesses, restaurants, and community gathering spaces. While residential uses often exist nearby or above storefronts, the primary focus is on maintaining vibrant street-level activity that draws foot traffic and keeps corridors lively throughout the day and evening.
